Archive for Personal Online Branding

Set Up Google Analytics Tracking: Step by Step in 15 minutes or less

For a lot of Do-It-Yourself fans out there making your first site, the process of setting up a website can be daunting. I’ve made many, many sites using content management systems like WordPress and though there are many resources available on the internet – I thought I’d give a step by step outline.

First of all, “What is Google Analytics?” – you might be wondering.

  1. Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service.
  2.  The basic service is free of charge and a premium version is available for a fee.
  3. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks display advertising, pay-per-click networks, email marketing, and digital collateral such as links within PDF documents.

Now that you have an idea and you want to track what’s happening on your site, let’s break it down. There are a few ways to go about implementing Google Analytics tracking to your site.

You can add the code directly to your site, you can use Google Tag Manager or if you you are using WordPress you can use the “WordPress SEO by Yoast” plug-in to get it going.

Each of these require you to get a tracking code.

Assuming you now have a Google Analytics account and your website information has already been verified by Google Analytics – this will then enable you to see your code.

Step #1: Get Tracking Code

Find the tracking code snippet for your property.
Sign in to your Google Analytics account, and select the Admin tab. From the ACCOUNT and PROPERTY columns, select the property you’re working with. Click Tracking Info > Tracking Code.

Image of where you find your tracking code in your Analytics account.

Where You find your tracking code in your Google Analytics account


Now you have 3 options:

1. Manually implement the code on each web page of your website.

2. Use Google Tag Manager to implement the tracking code.

3. Use a WordPress plug-in (if your website is running on WordPress) or another solution through your Content Management System.


1. Manually implement code
  • Find your tracking code snippet. It’s in a box with several lines of JavaScript in it. Everything in this box is your tracking code snippet. It starts with <script> and ends with </script>.
    The tracking code contains a unique ID that corresponds to each Google Analytics property. Don’t mix up tracking code snippets from different properties, and don’t reuse the same tracking code snippet on multiple domains.
  • Copy the snippet.
    Don’t edit your snippet. Just copy it. You might want to paste it into a text document if you’re worried about accidentally losing or changing the snippet from your clipboard.
  •  Paste your snippet (unaltered, in its entirety) into every web page you want to track. Paste it immediately before the closing </head> tag.
    If you use templates to dynamically generate pages for your site (like if you use PHP, ASP, or a similar technology), you can paste the tracking code snippet into its own file, then include it in your page header.
  • Check your setup.
    Make sure that the tracking snippet installed on your website matches the code shown in the view, and see more ways you can verify your setup.
2. Add tracking using Google Tag Manager

If you are unfamiliar with Google Tag Manager, begin by reading About Google Tag Manager. Once you’re ready to set up a Google Tag Manager account and set up Google Tag Manager on your site, read Setup and Workflow (Web).

To add Google Analytics tracking to your site, add the Google Analytics tag to your container in Google Tag Manager and publish the container. Then verify your setup.

3.Add tracking using a WordPress plug-in

Go to your WordPress CMS and find the Plugins tab. Click on the tab and then find the “add new” button. Then search for Google Analytics – choose the Plugin of your choice, install then activate the plugin.

Once installed and activated, then go to the Settings tab and click on your analytics plugin and enter the code snippet – “UA-XXXXX-XX”

Once this is over, please verify your setup. 


Check the Tracking Status in your property

In every web property in your Google Analytics account, you can see the Tracking Status, which tells you if your tracking code is working or not.

    1. Sign in to your Analytics account.
    2. Navigate to the property to which you added the tracking code.
    3. Click Tracking Info > Tracking Code.

      Image of where you find your tracking code in your Analytics account.

  1. Review the tracking code status message. Near the tracking ID (UA-XXXXX-XX), you’ll see one of the following status messages:
  • Waiting for Data
    The tracking code has been detected on the homepage of your website, and the Google Analytics servers are updating your configuration before your data can be processed and appear in your reports.
  • Tracking Not Installed or Not Verified
    The tracking code isn’t set up correctly on your webpages.
  • Receiving Data
    The tracking code is collecting and sending data to your property. You can still use the other tools, like the Google Analytics Debugger, to do a more in-depth analysis or to troubleshoot your setup.
  • Unknown
    There’s no data available that Google Analytics can use to tell if your tracking code is working. Check your setup to see if you can find a solution.


Personal Online Branding for Beginners; Part 2

As I explained in my earlier post, personal brand management on the internet is entirely your responsibility and you need to own it.

Take your ownership to the next level.

– Own your name. Register for a domain (in your name) on the internet and build a website about yourself. What this accomplishes is optimizing your appearances on search engines. And names are relatively unique unless you happen to have a name like Joe Smith, in which case you would have to be a little more creative.

The process of registering for a domain used to be a daunting task and often a difficult process, if you did not know HTML, to create your website. These days, the concept has been made much easier, you can register your domain on or and then use a WordPress template to build your website. Going through the creative process of setting up your email account and keeping your website up to date, is still a little difficult – for those unfamiliar with HTML. However, there is a dearth of customer support, just a telephone call away and they can and will guide you through the process of setting it all up.

The cost of having your own domain name, especially of your actual name, depends on how many people share your name. But it does not cost more than 100/year. This amount is doable by anyone.

– Create an profile. It is a simple and easy process to get you started with optimizing your name for search on the internet and allows you to share your various profiles on the internet. Be it Facebook, Linkedin, Twitter, Tumblr, WordPress, Youtube, Foursquare and so on.

Click to see my About.Me profile and you’ll get the gist of it.

– To further enhance your visibility on the interwebs, use your blog to write about what you do. In essence, what I am suggesting is that you SEO (SEO – Search Engine Optimization) your name.


Personal Online Branding For Beginners

In the age of the internet, how you present yourself to the universe simply cannot be taken for granted any more. Pictures and content about you are taken, either knowingly or otherwise, and posted on people’s Facebook and Twitter profiles or on their blogs. The concept of personal information such as telephone numbers, addresses, age and sex are easily available on the internet, often for free, if you know where to look – there is no point in hiding the information, you may as well make the most of it.

Therefore personal online branding is an item I have recently taken proactive steps to take ownership of my own brand. There are quite a few places you can go to create and define your online identity. The big fish in the sea are Facebook, Linkedin, Twitter, Google+, blogs (aka WordPress, Tumblr etc), Google Buzz, Orkut, the list goes on…there are many, many social networks and ways to represent your identity on the internet. The important thing is to keep your profiles uniform, this will make your personal brand identity more definite and offer a clean insight into you and your life.

Items that I have improved recently:

I’ve made sure that my Linkedin profile is essentially a peek into my professional experience and goals, a resume for the internet, if you will. I update my profile as often as needed and I do not have any extraneous information (fat) on it. It is a lean, effective and purpose built profile.

My Facebook account is no longer a place with privacy settings set at “show everything to anybody”. It is not prudent to be flippant with Facebook as everybody from your Mother to your Grandmother to your Boss use Facebook and can very easily stumble upon something that you wish they hadn’t. Plus Facebook’s, ever changing, terms of conditions says they own everything you post on Facebook (paraphrasing here).

I signed up with Klout, which offers analytics and support in my quest to measure my brand’s level of influence and investigate avenues in which I can improve my scores.

For those of you out there who either do not have profiles on Social Media sites or have several profiles without a thread to tie them all together, I suggest you take some time to figure out what you want people to know about you – then go about doing it.

Some sites I can suggest to get a start are:

To remove unflattering information, try visiting

Visit me at