Tag Archive for sem

Do you know the Secrets to Persuasion?


This gem of a video is an animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. Dr. Cialdini is the co-author of the NYTimes best selling book Yes! 50 Scientifically Proven Ways to be Persuasive.

The animation focuses on 6 main persuasion concepts that highlight how a few changes can create a completely different mindset in the minds of your customers, when dealing with you and your company. It is applicable in all aspects of marketing to B2B and B2C customers.

As you know, Optimal Clix is a company that works to offer the highest possible return on investment for your search engine marketing needs. We’re pros at attracting traffic to your website, increasing engagement with your audience, understanding the web analytics and boosting your conversion rates!

Give us a call for your free consultation. Let us help you get your persuasion on!